At Ovenfox (https://ovenfox.com), we are committed to protecting your privacy and ensuring that your personal data is handled responsibly, securely, and in accordance with the applicable laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit or make a purchase from our website.
1. Who We Are
Ovenfox is an independent online store specialising in kitchen appliances including air fryers, cooker hoods, and ice makers.
Business Address: 54 Belchers Ln, Birmingham B8 3EU, United Kingdom
Email: support@ovenfox.com
Phone: +44 7400 728 956
2. What Personal Data We Collect
We may collect the following types of personal data when you interact with our website:
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Identity Data: Name, email address, phone number
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Delivery & Billing Information: Shipping and billing addresses
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Order & Payment Information: Products purchased, payment method (we do not store full card details; payments are processed securely via third-party gateways)
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Technical Data: IP address, browser type, time zone setting, device type, operating system, platform
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Usage Data: Your interactions with our site, pages visited, time spent
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Marketing Data: Your preferences in receiving promotional communications
We collect this data when you:
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Place an order
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Sign up to receive newsletters or offers
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Contact customer support
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Browse or interact with the website
3. How We Use Your Data
We use your data for the following purposes:
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To process and deliver your order
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To manage payments and returns
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To communicate with you regarding your purchase or enquiry
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To improve our website, products, and services
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To send marketing emails (only if you have opted in)
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To comply with legal obligations (e.g., tax, fraud prevention)
4. Legal Bases for Processing
Under the UK GDPR, we process your personal data based on:
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Contractual necessity: To fulfill our obligations when you place an order
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Legal compliance: For tax, accounting, and fraud prevention purposes
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Legitimate interests: To improve our services and customer experience
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Consent: For marketing communications (you can withdraw consent at any time)
5. Sharing Your Information
We only share your data with third parties necessary for operating our business and fulfilling your orders, such as:
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Payment providers (e.g., Shopify Payments, Apple Pay, Google Pay, Visa, Mastercard, etc.)
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Delivery and logistics companies
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IT and website service providers (e.g., Shopify)
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Professional advisors (legal or accounting) where required
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Government authorities if legally obligated
We do not sell your personal data to third parties.
6. Data Retention
We retain your personal data only for as long as necessary:
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Order-related data is retained for at least 6 years to comply with accounting and tax laws.
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Newsletter subscriptions are retained until you unsubscribe.
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Analytics data is typically retained for no longer than 24 months.
You may request deletion of your data where we are not legally obligated to retain it.
7. Your Rights
Under UK data protection law, you have the right to:
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Access the personal data we hold about you
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Correct inaccurate or incomplete data
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Request deletion of your data (“right to be forgotten”)
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Object to or restrict certain processing
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Withdraw consent for marketing at any time
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Lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk/
To exercise your rights, contact us at: support@ovenfox.com
8. Data Security
We use appropriate technical and organisational measures to protect your personal data against unauthorised access, misuse, loss, or alteration. This includes:
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Secure socket layer (SSL) encryption
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Encrypted payment processing via PCI-DSS compliant platforms
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Restricted internal access to customer data
9. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance user experience, analyse site traffic, and enable core functionalities such as cart storage and account login.
For more information, please review our separate Cookie Policy (available upon request or accessible via our website).
10. Third-Party Links
Our website may contain links to external sites. We are not responsible for the privacy practices or content of those websites. Please review their privacy policies before providing any personal data.
11. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in the law or our data handling practices. The latest version will always be available on this page, with the effective date noted at the top.
Contact
If you have any questions or concerns about how we use your personal data, please contact:
Ovenfox
Email: support@ovenfox.com
Phone: +44 7400 728 956
Address: 54 Belchers Ln, Birmingham B8 3EU, United Kingdom
